My mission is to help men take back control of their health and hormones and develop elite performance.

I was an active child and teenager, but as an adult I could never stick with exercising consistently. The turning point happened for me during lockdown, when I started lifting weights using a proper program. Lifting became the anchor that kept me sane during that time. The progress I made generated an obsession with physical fitness and eventually hormone optimisation and nutrition.

For years I have been researching and experimenting, piecing together the best protocols to maximise all aspects of health and performance. Throughout that time, I have shared much of the knowledge I've gained for free on my YouTube channel, which has over 50,000 subscribers.

I create science-backed training programs and guides to nutrition and hormonal optimisation for ambitious men who intend to squeeze the most out of every endeavour. If you have high standards for yourself, desire outstanding results, and have a deep thirst for knowledge, my guides are for you.

Many fitness brands focus narrowly on training, and perhaps nutrition. But my viewers know that there is much more to peak health and performance than that. I tackle the challenge from all angles: sleep, circadian health, light environment, micronutrients, gut health, supplementation, training, recovery, stress management, mitigating environmental toxins, and so much more. No stone left unturned.

Whether you're buying one of my training programs, exploring my testosterone guide, or working with me 1-on-1, the goal is always the same: to help you become stronger, more capable, more confident, and more in control of your body and your life.